Cheetos is the world’s favorite snack loved by youngsters and adults alike (...maybe adults a bit more with all their Cheetos-devouring moments) 

But Cheetos have not only left a mark on fingertips and memories, but also on social media platforms like Instagram. (499K+ followers is no easy feat)

*This analysis is from July, 2023 to November, 2023.

TL;DR version:

Cheetos Insta Philosophy

• Every Cheetos is unique - let’s celebrate it!

• The colors, tone, and personality matches their brand identity. 

• Chester Cheetah humanizes the Instagram account. 

• The brand's persona, embodied by Chester Cheetah, the essence of cheese and fingertips – that's the Cheetos Instagram’s whole vibe.

Posting Frequency

Cheetos keeps up a regular posting schedule, sharing content 4-5 times every week. They also actively post stories to stay visible on their users' feeds.

Content Formats

• Reels

• Memes

• Videos

• Illustrations

• Static Images

Content Breakdown

Entertainment & Interactive

Who doesn't want to share a good laugh and a bag of Cheetos?

Almost 70% of Cheetos posts are fun and engaging, resonating with their community. They cleverly intertwine Cheetos into relatable scenarios that make people laugh, engage, share content, and even try new things.

Some content topics include: 

• Recipe Reels 

• Pairing Cheetos

• Topical Posts

• Memes on trending topics

• Encouraging user-generated content and interactions

What’s interesting is they add their unique spin to viral trends.

During the trend "A day in the life of _____," Cheetos created "A day in the life of Cheetos-sponsored fingertips."

UGC (User-generated Content)

People have a lot of fun with Cheetos — Cheetos recipes, Cheetos inspired designs, or finding a uniquely shaped Cheetos — and the brand doesn’t let it go unacknowledged.

They actively re-share these posts on their page with proper attribution encouraging more users to join them. 

Creator & Brand Collaborations 

This is where the magic is happening because Cheetos collaborations are not just to sell their product but an outlet for the brand to be more quirky and fun. They collaborate with creators, brands and celebrities to produce Cheetos-inspired merchandise, accessories, comics and more.

Personal/Connection

Besides having Chester Cheetah as the spokesperson of the brand, Cheetos shares Behind the scenes, on-site interviews, and clips from major events and campaigns to stay more real and connected with their followers. 

The recent one was the 75th-anniversary celebration:

Cheetos strategize well and carefully plan their content for events to make it memorable. They drop a bunch of posts before and after an event to keep things buzzing.

Promotional

Cheetos handles promotional content sparingly but effectively. The focus is on funky merchandise like cheese puff pillows and brand films.

Final Thoughts

Cheetos’ Insta game is as playful and cheerful as the Cheetos itself. They never shove products down your throat but manage to make you crave Cheetos organically. 

If you wish to spice up your online presence, just take a casual scroll through the page :)